Andrew Miller

Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares his expertise on maximizing B2B conversions through landing page optimization. He discusses how AI and Google AI Max are revolutionizing SEO and the importance of leveraging first-party data. The conversation delves into aligning ad promises with landing page content for better user experience and lead quality. Andrew also highlights the necessity of tailored landing pages for distinct customer demographics, driving effective marketing engagement and programmatic efficiency.