Perpetual Traffic Decode Google’s New Diabolical Landing Page Changes with Tas Bober
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Jun 20, 2025 Tas Bober, a landing page expert and founder of The Scroll Lab by Delphinium, dives deep into Google’s new landing page compliance update. He reveals how AI is now scrutinizing user experience like a teacher grading papers. Key topics include the importance of rage scrolling signals and effective navigation. Tas provides strategies to optimize ad-to-landing page alignment and introduces the concept of 'consumption rate optimization.' With actionable insights and a case study showing a 265% lift in purchases, this conversation is a toolkit for thriving in B2B marketing.
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Google's AI Landing Page Scrutiny
- Google now uses AI to judge landing page relevance with high scrutiny.
- Navigation is crucial to avoid trapping users and improve ad quality score.
Use Anchor Navigation & Clickable Logo
- Use anchor navigation on landing pages instead of full site navigation.
- Ensure the logo is clickable to allow users to return to the homepage.
Harsh Penalties for Poor Pages
- B2B landing pages have very poor quality scores, with six being a good benchmark.
- Google penalizes poor landing pages harshly, risking suspension or account closure.