Tas Bober, a landing page expert and founder of The Scroll Lab by Delphinium, dives deep into Google’s new landing page compliance update. He reveals how AI is now scrutinizing user experience like a teacher grading papers. Key topics include the importance of rage scrolling signals and effective navigation. Tas provides strategies to optimize ad-to-landing page alignment and introduces the concept of 'consumption rate optimization.' With actionable insights and a case study showing a 265% lift in purchases, this conversation is a toolkit for thriving in B2B marketing.
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insights INSIGHT
Google's AI Landing Page Scrutiny
Google now uses AI to judge landing page relevance with high scrutiny.
Navigation is crucial to avoid trapping users and improve ad quality score.
volunteer_activism ADVICE
Use Anchor Navigation & Clickable Logo
Use anchor navigation on landing pages instead of full site navigation.
Ensure the logo is clickable to allow users to return to the homepage.
insights INSIGHT
Harsh Penalties for Poor Pages
B2B landing pages have very poor quality scores, with six being a good benchmark.
Google penalizes poor landing pages harshly, risking suspension or account closure.
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Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof.
Chapters:
00:00:00 - Kicking Things Off on Perpetual Traffic
00:00:22 - What Our Listeners Are Saying
00:02:04 - Meet Tas Bober: The Landing Page Strategist
00:02:45 - The Google Update No One Saw Coming
00:04:42 - Why Relevance and UX Now Rule Ads
00:07:00 - What Makes a Landing Page Actually Work
00:09:16 - Ignore Google's Changes? Here's What Happens
00:13:57 - Smart Ways to Build Pages That Convert
00:19:13 - Picking the Right Tools for the Job
00:21:33 - What This Google Update Really Means
00:22:10 - How to Stay Google-Compliant in 2025
00:27:09 - Crushing Objections Before the Sales Call
00:29:01 - Why Relevance Is Your Ultimate Differentiator
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