Tas Bober, founder of Delphium Solutions and a landing page optimization expert, joins Matthew Carnevale, Marketing Manager at Exit Five. They dive into the vital distinction between homepages and landing pages for campaign effectiveness. The duo highlights the importance of website speed and ADA compliance, predicting these will be critical in 2024. By simplifying language and focusing on storytelling, they stress the need to convey the true value of products. Additionally, Bober shares insights on leveraging testimonials and FAQs to enhance user engagement on B2B sites.

Join Tas Bober, founder of The Scroll Lab, Gabi Sellam from Fiverr, and Will Hoekenga of Six Words Studio as they dissect the art of crafting high-converting landing pages. They emphasize the importance of clarity, user intent, and strong CTAs to enhance conversions. Discover common design mistakes that B2B marketers make and learn how to structure pages for maximum impact. Plus, live critiques of actual landing pages reveal actionable insights for improvement, making this discussion a must-listen for anyone in the B2B marketing space!

Join Tas Bober, founder of Scroll Labs, as she revolutionizes B2B marketing with her unique focus on consumption over conversions. Discover her innovative framework for landing pages that genuinely engage audiences. Tas shares insights on finding your niche, balancing humor and professionalism, and growing your LinkedIn presence through strategic comments. With her candid anecdotes, she highlights the power of authenticity in building personal brands even in saturated markets. Get ready for actionable tips to elevate your marketing game!