The Dave Gerhardt Show (from Exit Five)

#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

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Oct 17, 2024
Guest
Tas Bober
Tas Bober, founder of Delphium Solutions and a landing page optimization expert, joins Matthew Carnevale, Marketing Manager at Exit Five. They dive into the vital distinction between homepages and landing pages for campaign effectiveness. The duo highlights the importance of website speed and ADA compliance, predicting these will be critical in 2024. By simplifying language and focusing on storytelling, they stress the need to convey the true value of products. Additionally, Bober shares insights on leveraging testimonials and FAQs to enhance user engagement on B2B sites.
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ADVICE

Make Content First, Design Second

  • Run clear, focused landing pages because content matters most and design supports it.
  • Use a simple one-page site builder if needed; there is no excuse for a messy landing page in 2024.
ADVICE

Fix Accessibility First

  • Prioritize ADA accessibility on landing pages by checking color contrast and keyboard navigation.
  • Use contrast checkers and aim for a 4.5:1 ratio and verify keyboard usability.
ADVICE

Make Pages Load Under 3s

  • Target a page load time of three seconds or less and run Lighthouse or PageSpeed Insights.
  • Ask devs to lazy-load scripts and enable CDN image compression (WebP) to cut seconds off load time.
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