B2B Marketing with Dave Gerhardt cover image

#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

B2B Marketing with Dave Gerhardt

CHAPTER

Optimizing B2B Landing Pages

This chapter focuses on enhancing B2B landing pages by improving loading times, simplifying call-to-action options, and avoiding jargon. It emphasizes the need for dedicated landing pages for paid traffic, and presents strategies to connect with potential customers by acknowledging their challenges. By utilizing customer insights and addressing unique selling propositions, the chapter guides marketers in creating effective, customer-centric narratives that resonate with their audience.

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