B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

Feb 10, 2025
Join Tas Bober, founder of The Scroll Lab, Gabi Sellam from Fiverr, and Will Hoekenga of Six Words Studio as they dissect the art of crafting high-converting landing pages. They emphasize the importance of clarity, user intent, and strong CTAs to enhance conversions. Discover common design mistakes that B2B marketers make and learn how to structure pages for maximum impact. Plus, live critiques of actual landing pages reveal actionable insights for improvement, making this discussion a must-listen for anyone in the B2B marketing space!
58:30

Podcast summary created with Snipd AI

Quick takeaways

  • Effective B2B landing pages must prioritize clarity, user intent, and strong calls-to-action to significantly enhance conversions.
  • The distinction between high intent and low intent users is crucial for tailoring landing page content to meet diverse visitor needs.

Deep dives

The Shift in B2B Marketing Towards Interactive Demos

B2B marketing is evolving with a growing emphasis on interactive product demonstrations rather than traditional narrative-heavy content. Companies are realizing that potential buyers prefer to see and understand the product directly, leading to a significant increase in engagement and conversion rates. Interactive demos, like those offered by Novatic, have proven to enhance user experience by providing a hands-on look at the products before engaging with sales teams. As a result, organizations utilizing these demos have reported up to a 25% increase in website conversions and a substantial uptick in inbound leads.

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