Join Tas Bober, founder of The Scroll Lab, Gabi Sellam from Fiverr, and Will Hoekenga of Six Words Studio as they dissect the art of crafting high-converting landing pages. They emphasize the importance of clarity, user intent, and strong CTAs to enhance conversions. Discover common design mistakes that B2B marketers make and learn how to structure pages for maximum impact. Plus, live critiques of actual landing pages reveal actionable insights for improvement, making this discussion a must-listen for anyone in the B2B marketing space!

Will Hoekenga, a seasoned copywriter and founder of Six Words Studio, shares his expertise on creating compelling copy for B2B SaaS brands. He discusses the critical importance of clear positioning in copy that resonates with customers. Will emphasizes the need for collaboration between design and copywriting teams to boost conversions. He introduces the CUB framework to simplify product positioning and explains how to differentiate your brand through unique, customer-centric language, moving beyond generic buzzwords.