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#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

B2B Marketing with Dave Gerhardt

CHAPTER

Effective Landing Pages: Best Practices and Insights

This chapter covers essential strategies for creating impactful landing pages, focusing on user experience and accessibility. The speakers discuss the relevance of intent in account-based marketing and the importance of using dynamic content for diverse audiences. They also provide critiques of listener-submitted pages, offering valuable feedback on design and CTA effectiveness.

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