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#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

B2B Marketing with Dave Gerhardt

CHAPTER

Website Teardown: Enhancing Engagement for B2B Sales

This chapter discusses a detailed critique of a B2B capital equipment sales website focusing on metal 3D printing for the medical industry. The speakers evaluate the effectiveness of the landing page, addressing issues of color scheme, usability, and clarity in communication. They provide practical suggestions for improvement and offer a free website audit to enhance overall user experience.

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