Join John Moran, a digital marketing guru known for his Google Ads expertise, as he dives into cutting-edge strategies with Ralph Burns. They unveil the inner workings of Meta’s Advantage+ Sales Campaigns and the insights from their $4M test. Discover why the mantra 'one campaign, one ad set, 50 ads' is the new gold standard. They also discuss the death of Advantage+ Shopping, clever targeting tactics, and the exciting rise of 'vibe marketing' to create emotional connections with audiences. This conversation is packed with actionable marketing wisdom!
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insights INSIGHT
Advantage+ Sales Builds Funnels
Meta's new Advantage+ Sales campaigns use one campaign, one ad set, and multiple creatives to build a mini funnel within the ad set.
The algorithm distributes ads to match user readiness, showing bottom-funnel ads to likely buyers and varied creatives to educate less ready users.
question_answer ANECDOTE
$4M Advantage+ Sales Test
John ran a $4M test with Advantage+ Sales campaigns, starting with 57 ads in one ad set.
After 3 weeks, many ads showed click conversions, reducing cost per acquisition by 75% compared to older methods.
insights INSIGHT
Don't Kill Low-Spending Ads Early
Media buyers' instinct to kill low-spending ads quickly fights against Meta's algorithm strategy.
Meta spreads spend to diverse creatives to build awareness and drive conversions over time.
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Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.
Chapters:
00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
00:00:34 - Why This Episode Might Just Blow Your Mind
00:00:51 - The Underdog Ad Account That Surprised Everyone
00:01:20 - What You Really Need to Know About Advantage+ Sales
00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
00:03:36 - Enter John Moran: The Ad Scientist in Flannel
00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
00:07:09 - The $4M Test: Here’s What Actually Worked
00:13:59 - Cracking the Code on Creative + Targeting Combos
00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
00:33:44 - Ask Us Anything: Let’s Get Tactical
00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
00:46:40 - Campaign Surgery: What to Fix, What to Ditch
00:59:54 - Wrap-Up, Resources, and What to Do Next
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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