Perpetual Traffic Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?
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Jun 13, 2025 Join John Moran, a digital marketing guru known for his Google Ads expertise, as he dives into cutting-edge strategies with Ralph Burns. They unveil the inner workings of Meta’s Advantage+ Sales Campaigns and the insights from their $4M test. Discover why the mantra 'one campaign, one ad set, 50 ads' is the new gold standard. They also discuss the death of Advantage+ Shopping, clever targeting tactics, and the exciting rise of 'vibe marketing' to create emotional connections with audiences. This conversation is packed with actionable marketing wisdom!
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Advantage+ Sales Builds Funnels
- Meta's new Advantage+ Sales campaigns use one campaign, one ad set, and multiple creatives to build a mini funnel within the ad set.
- The algorithm distributes ads to match user readiness, showing bottom-funnel ads to likely buyers and varied creatives to educate less ready users.
$4M Advantage+ Sales Test
- John ran a $4M test with Advantage+ Sales campaigns, starting with 57 ads in one ad set.
- After 3 weeks, many ads showed click conversions, reducing cost per acquisition by 75% compared to older methods.
Don't Kill Low-Spending Ads Early
- Media buyers' instinct to kill low-spending ads quickly fights against Meta's algorithm strategy.
- Meta spreads spend to diverse creatives to build awareness and drive conversions over time.