Perpetual Traffic 9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2
9 snips
Jun 27, 2025 Ralph and John dive into a bold new approach in digital advertising, emphasizing ungated content and pre-click education. They reveal how a glove brand achieved impressive growth with minimal cost per acquisition. The discussion highlights Meta's Andromeda update, driving the need for advertisers to adapt with engaging content rather than just structured tactics. Expect insights on the value of creative diversity, retargeting strategies, and the importance of adapting to new marketing tools for future success.
AI Snips
Chapters
Transcript
Episode notes
Meta's Andromeda Prioritizes Creativity
- Meta's Andromeda update pushes advertisers to focus on creative content over technical structure.
- Users prefer engaging, educational storytelling instead of repetitive sales ads, improving campaign performance.
Ungate Webinars for Better Ads
- Break long webinars into shorter chunks to use as educational ad content.
- Remove gating to educate prospects pre-click and increase conversions on Meta platforms.
Glove Brand's Campaign Success
- A $120 glove brand achieved $18 cost per acquisition by educating users through micro-content ads.
- The campaign ran untouched for over a month and still maintained strong sales and conversion rates.