Perpetual Traffic The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update
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Aug 1, 2025 John Moran, a digital marketing strategist at Tier 11, discusses the revolutionary Andromeda update from Meta, which is reshaping digital advertising through AI. He shares how this update demands innovation and adaptation, flipping traditional strategies on their heads. Listeners will learn about the importance of content diversification, the eight essential ad types to leverage, and how to optimize ad budgets effectively. Moran emphasizes the need for high-quality, diverse creative content to succeed in a rapidly changing advertising landscape.
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Meta's Massive AI Rewrite
- Meta Andromeda is a massive AI update that completely changes Meta ad strategies from 2024 onward.
- The platform now uses advanced AI to personalize ad placements based on complex user data and creative inputs.
Creative Targeting Powers Ads
- Creative targeting is now central; the AI decides which ads to show to which users based on ad content.
- Media buyers no longer control targeting; producing diverse creative is now essential.
AI Empowers Media Buyers
- Zuckerberg's goal may be to reduce the need for media buyers, but human creativity remains crucial.
- The update enables fewer people to do more with ads by leveraging AI's power effectively.