Perpetual Traffic Maximize Your Profits with These 6 Brilliant Cross-Sell Plays
Jul 18, 2025
Discover six powerful cross-sell strategies that can boost your Average Order Value and profitability. The hosts dive into essential metrics like nAOV and NCAC, while exploring successful tactics from brands such as Disney. Learn how to effectively time your offers for maximum conversions and why understanding the difference between cross-selling and upselling is crucial. Get real-world examples and actionable insights to transform your marketing efforts and enhance customer experiences, all aimed at maximizing customer lifetime value!
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Understanding NAOV Importance
- Net New Average Order Value (NAOV) measures how much new customers spend per order and is crucial for understanding profitability on acquisition.
- Increasing NAOV enables a business to pay more for acquiring new customers while maintaining healthy margins.
Pet Supplement NAOV Example
- A client in pet supplements has $200 NCAC and $50-$60 NAOV with an LTV around $600, showing profitability after repeat purchases.
- They aim to increase NAOV immediately rather than waiting months for full LTV realization.
Cross-Selling vs Upselling
- Cross-selling offers complementary products, while upselling increases quantity or upgrades the same product.
- McDonald's derives 15-40% of its profits from cross-selling, highlighting its powerful role in maximizing revenue.