Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.
Chapters:
- 00:00:00 - Ready to Raise Profits? Let’s Go
- 00:00:56 - What Is nAOV and Why It Matters
- 00:02:54 - Why Most Marketers Miss This Metric
- 00:06:11 - Cross-Sells That Print Cash
- 00:08:39 - Real Wins from Real Brands
- 00:11:20 - Keep Customers Buying Again and Again
- 00:16:59 - The Showdown: Cross-Sell vs. Upsell
- 00:18:45 - 6 Power Plays to Boost nAOV
- 00:18:48 - How to Pick & Price Like a Pro
- 00:27:10 - Perfect Timing for Maximum Conversions
- 00:29:36 - Test, Learn, Optimize, Repeat
- 00:31:55 - Go Use This – Start Today
LINKS AND RESOURCES:
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Mentioned in this episode:
www.AdRoll.com/PT
https://www.activecampaign.com/
https://www.NEXTInsurance.com/perpetual
