

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M
Aug 8, 2025
Corey Quinn, an Agency Growth Advisor and former CMO of Scorpion, shares how he skyrocketed the agency from $10M to $200M. He discusses his unique ‘Dream 100’ outreach strategy and emphasizes the importance of focusing on Deep Specialization and the Greatest Business Outcome. The conversation delves into building a culture that drives operational excellence and leveraging personalized gifts for effective client outreach. Quinn offers tactical insights that challenge conventional thinking on lead generation and agency growth.
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Deep Specialization Flywheel
- Deep specialization builds domain expertise and predictable outcomes for a niche.
- That credibility lets you charge premium prices and reinvest margin to scale the vertical.
Generalist Trap Creates Founder Bottleneck
- Serving many industries creates context switching, broken SOPs, and operational inefficiencies.
- That complexity makes the founder the bottleneck and limits scalable growth.
Reinvest Margin To Outmarket Rivals
- Premium pricing creates margin you can reinvest to deepen expertise and systems in your vertical.
- Scorpion used that margin to out-market competitors and accelerate growth.