Corey Quinn, an Agency Growth Advisor and former CMO of Scorpion, shares how he skyrocketed the agency from $10M to $200M. He discusses his unique ‘Dream 100’ outreach strategy and emphasizes the importance of focusing on Deep Specialization and the Greatest Business Outcome. The conversation delves into building a culture that drives operational excellence and leveraging personalized gifts for effective client outreach. Quinn offers tactical insights that challenge conventional thinking on lead generation and agency growth.
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insights INSIGHT
Deep Specialization Flywheel
Deep specialization builds domain expertise and predictable outcomes for a niche.
That credibility lets you charge premium prices and reinvest margin to scale the vertical.
insights INSIGHT
Generalist Trap Creates Founder Bottleneck
Serving many industries creates context switching, broken SOPs, and operational inefficiencies.
That complexity makes the founder the bottleneck and limits scalable growth.
insights INSIGHT
Reinvest Margin To Outmarket Rivals
Premium pricing creates margin you can reinvest to deepen expertise and systems in your vertical.
Scorpion used that margin to out-market competitors and accelerate growth.
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Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and how to build a repeatable system for landing high-value clients. If you run an agency, consultancy, or service business, this conversation will challenge the way you think about lead generation, positioning, and scaling — and give you the tactical blueprint to make your growth goals inevitable.
Chapters:
00:00:00 - Cliff jumps, private jets, and setting the stage for big growth
00:01:51 - Meet Corey Quinn: the agency growth strategist Ralph swears by
00:04:31 - From CMO to 10X revenue: the Scorpion success story
00:07:05 - The real challenges (and winning moves) behind a $100M leap
00:12:42 - Why deep specialization is your ultimate growth accelerator
00:18:09 - Building a culture that fuels operational excellence
00:20:50 - How the Deep Specialization Flywheel keeps momentum spinning
00:22:42 - Turning gifts into client magnets with outbound marketing
00:23:35 - From surprise packages to strategic outreach
00:23:58 - The secret psychology behind sending gifts that convert
00:26:28 - Reinventing outreach in a remote-first world
00:27:20 - Scaling your gift game without losing the personal touch
00:30:33 - Crafting irresistible, personalized gifts for dream clients
00:34:54 - Why relentless follow-up wins the biggest deals
00:40:07 - Wrapping up with a special offer you can’t ignore
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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