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9min chapter
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
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Separating Sales and Marketing Departments for Business Growth
The chapter emphasizes the importance of separating sales and marketing departments to ensure proper alignment in core business functions from lead generation to customer retention. It discusses the challenges and benefits of transitioning from combined roles to specialized functions, highlighting the impact on scaling and business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode