Meta Business, Innovation and Technology Podcast Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit
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Nov 20, 2024 Join Joe Yakuel, founder of WITHIN, a data-driven marketing company, and Ralph Burns, founder of Tier 11, an expert in performance marketing, as they dive into effective campaign strategies. They discuss the importance of multi-objective buying to mirror consumer behavior and how AI can scale personalized campaigns. The duo emphasizes the balance between brand-building and performance marketing, the power of short-form video for engagement, and the need for cohesive strategies that unite client expectations. Tune in for insightful tips to enhance marketing approaches!
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Multi-Objective Buying Matches Consumer Behavior
- Multi-objective buying matches real-world consumer behavior that is nonlinear and diverse.
- Consumers interact across several ad types before converting, influencing leads and conversion costs.
Leverage First-Party Data and Creators
- Start leveraging first-party data by asking customers post-purchase questions.
- Use creator communities to generate relevant content based on social media trends.
Balance Brand and Performance Marketing
- Balance brand building with performance marketing to sustain long-term growth.
- Educate clients to avoid sacrificing brand investment for short-term ROAS gains.