Meta Business, Innovation and Technology Podcast

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Nov 20, 2024

Join Joe Yakuel, founder of WITHIN, a data-driven marketing company, and Ralph Burns, founder of Tier 11, an expert in performance marketing, as they dive into effective campaign strategies. They discuss the importance of multi-objective buying to mirror consumer behavior and how AI can scale personalized campaigns. The duo emphasizes the balance between brand-building and performance marketing, the power of short-form video for engagement, and the need for cohesive strategies that unite client expectations. Tune in for insightful tips to enhance marketing approaches!

29:16

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Episode guests

Joe Yakuel

Ralph Burns

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Integrating multi-objective buying strategies can significantly enhance customer engagement and drive sales by capturing leads more effectively.

Utilizing first-party data through immediate customer feedback improves attribution and relationships, tailoring marketing efforts to consumer needs.

Deep dives

Holistic Business Strategies

Looking at businesses holistically enables companies to enhance their offerings effectively. For instance, a client in the body sculpting sector, offering high-cost procedures, found that not every potential customer would book immediately. By integrating strategies such as multi-objective buying, they could capture leads through promotional offers like free Botox injections, resulting in increased customer engagement and sales. This approach underscores the necessity of nurturing client relationships and reassuring them that broadening their marketing strategy can yield significant growth.

Intro

2min

Navigating Multi-Objective Buying for Business Growth

2min

Harnessing First-Party Data for Customer Insights

2min

Navigating Brand Integrity in Performance Marketing

13min

Maximizing Ad Performance Through Volume and User-Generated Content

2min

Integrating Multi-Channel Marketing Strategies

9min

In this live recording from the Meta Agency Summit 2024, we’re joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Tier 11. We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization.

Key Takeaways:

(03:27) Multi-objective buying aligns with real-world consumer behavior.

(05:45) AI helps brands personalize campaigns at scale.

(07:15) Performance requires investment in testing and learning.

(10:32) Short-form video, like Reels, boosts engagement.

(12:48) Consistency across campaigns builds better relationships.

(15:22) Balancing brand and direct response is crucial for growth.

(17:36) Data-driven insights drive better campaign decisions.

(19:58) Long-term success requires aligning CMOs and CFOs.

(22:14) Understanding consumer journeys leads to better targeting.

Resources Mentioned:

Amanda Mollet -