2min chapter

Meta Business, Innovation and Technology Podcast cover image

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Meta Business, Innovation and Technology Podcast

CHAPTER

Harnessing First-Party Data for Customer Insights

This chapter highlights the critical role of first-party data in creating effective feedback loops with customers. It emphasizes strategic data collection methods, such as post-purchase surveys, and the value of engaging creator communities to produce relevant content that resonates with current social media trends.

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