2min chapter

Meta Business, Innovation and Technology Podcast cover image

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Meta Business, Innovation and Technology Podcast

CHAPTER

Navigating Multi-Objective Buying for Business Growth

This chapter explores the intricacies of performance-based advertising and the significance of building robust client relationships. It advocates for multi-objective buying approaches that align with genuine consumer behavior and underscores the impact of diverse advertising methods and effective communication on business growth.

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