AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
13min chapter
Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit
Meta Business, Innovation and Technology Podcast
Navigating Brand Integrity in Performance Marketing
This chapter explores the challenges brands encounter when shifting to performance marketing while trying to maintain brand integrity. The speakers emphasize the need for a cohesive message across campaigns and discuss innovative solutions for balancing brand investments with performance objectives. They highlight real-world examples and stress the importance of collaboration and communication in achieving marketing success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode