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3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
May 24, 2024
Join email marketing experts Ralph Burns and Lauren Petrullo as they dive into email deliverability, lead quality, and automation strategies. From personalized emails to effective calls to action, they provide practical tips to revolutionize lead generation. Don't miss their debate on vanilla ice cream and their insights on optimizing sales funnels for maximum impact!
49:57
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Quick takeaways
- Prioritizing lead quality and engagement is essential for successful email marketing campaigns.
- Implementing automated workflows can streamline lead generation and optimize conversion events.
Deep dives
Optimizing Email Deliverability Through Lead Scoring and Quality Analysis
Ensuring email deliverability by focusing on lead quality and screening criteria before allowing entries into the database is crucial. Understanding the differentiation between new and existing leads can impact revenue sources significantly. Methods like nurturing leads based on diverse behavior patterns, addressing lead quality through additional qualification questions, and segmenting email lists can elevate email effectiveness.
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Listen to the best highlights from the podcasts you love and dive into the full episode