19min chapter

Perpetual Traffic cover image

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Perpetual Traffic

CHAPTER

Strategies for Personalized Onboarding and Engagement

The chapter explores tailoring onboarding sequences to subscriber interactions, highlighting personalization and clear call-to-actions for engagement. It discusses lead scoring, reactivating dormant email lists, and using conversion events for personalized follow-up actions. It also delves into team dynamics for implementing email automation, aligning ESP CRM systems, and the importance of specialized workers for successful strategies.

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