18min chapter

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The Best of Perpetual Traffic 2024

Perpetual Traffic

CHAPTER

Understanding Consumer Behavior and Marketing Strategies

This chapter focuses on essential principles influencing consumer behavior, such as authority and social proof, while sharing strategies to bolster trust and credibility in marketing. It highlights the importance of marketing metrics, effective retargeting, and the challenges posed by AI in attracting new traffic. By applying psychological insights and data-driven strategies, businesses can enhance customer engagement and optimize their marketing campaigns.

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