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6min chapter
The Best of Perpetual Traffic 2024
Perpetual Traffic
Navigating Fractional CMO Selection
This chapter explores the intricate process of hiring a fractional Chief Marketing Officer, focusing on aligning their skills with organizational needs. It introduces a 'strategy first' approach, outlines how a fractional CMO can effectively manage existing teams, and presents persuasive principles to enhance decision-making.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode