Marketing expert Allan Dib shares insights on mastering lean marketing, communication, and differentiation in creative business. He emphasizes listening over pushing sales, crafting irresistible offers, and the vital role of marketing in business sustainability. Allan's transformative sales strategies and personal anecdotes offer valuable advice for achieving success in the competitive market.

Allan Dib, a self-made entrepreneur and best-selling author, shares his insights on simplifying marketing strategies for maximum impact. He discusses key lessons from his acclaimed works, emphasizing that focusing on just one or two effective tactics can yield great results. Allan dives into identifying your ideal audience, crafting compelling messages, and leveraging the right platforms. He reveals his four value levers that make products irresistible, encouraging listeners to streamline their marketing efforts for better profitability.

Allan Dib, author of 'Lean Marketing', shares insights on reducing marketing waste for contractors. He presents nine key principles that help businesses generate more leads with less effort. The conversation explores the importance of simplification in marketing strategies, emphasizing impactful methods over spreading resources too thin. Allan discusses the pitfalls of relying on generalist marketing agencies and advocates for internal expertise. He also highlights the role of AI tools and technology in evolving home services, calling for an integrated approach to create valuable content that resonates with customers.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered:(00:00) - Intro (03:59) - The story of the 1-Page Marketing Plan (07:09) - Business people and marketers should do… less marketing? (11:11) - The process of writing a book (15:41) - Allan’s simple email marketing strategy (20:17) - Your marketing is part of your product (22:39) - What do we mean providing value? (27:30) - Niching down (30:22) - The difference in caliber between clients (34:29) - How do you buy back your time? (44:49) - Getting yourself out of the delivery (53:10) - End ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Dearest Free Timers: I can’t believe it, but this marks the 100th episode of this show since launching on March 21, 2021! Today I've given myself the tricky task of trying to pair down the top ten lessons learned this last year and a half. I wish I could’ve pulled an excerpt from every single guest, but alas! These are the lessons that stuck most, sparking new insights and ahas. 🌟 If you enjoy this round-up, I’d be so grateful for you to share in a review for Free Time: What insights have stood out to you most these last 100 episodes?🔗 Super bonus? Please also share this episode with a friend! Visit pod.link/freetime to easily send the link to this episode or any other favorites, with handy buttons to open in your recipient’s favorite podcast player.✨ Top Ten Lessons from 💯 Episodes ✨#1: See yourself as a star performer, and challenge yourself to delegate ever-more of the rest. [01:54] 006: Going Pro on Podcasting with Jordan Harbinger 011: Pitching Shark Tank with Sarah Apgar 019: Most Valuable Activities with Dave Crenshaw #2: Focus on building process, not reactive replies, to reduce incoming noise. [04:39]002: Eliminate Email with Cal Newport#3: An abundance mindset is bigger than money; remember, we are “Funded by Source.” [07:27]029: Funded By Source with Ksenia Avdulova#4: Zoom out to see brand as an investment, not a cost. [09:53] 005: Brand Obsessed with Emily Heyward 045: Behind the Free Time Brand with Adam Chaloeicheep 093: How to Sell Your Online Business with Alexis Grant #5: Build redundancy by stepping back from being the bottleneck; if you’re running a “body shop” find ways to leverage your IP to create greater scale and reach. [14:24] 057: You vs. You 2.0 with MBS 061: Scaling Boutique Businesses with Greg Alexander #6: Say no to people-pleasing and invitations that don’t spark joy. [19:57] 003: Liberate Your Life Force with Christine Arylo 035: The Long Game with Dorie Clark 071: Cues - On Charisma with Vanessa Van Edwards #7: Go beyond a launch project (after which energy inevitably fizzles) to create a more sustainable sales system. [24:59]012: Generating Personal MBA Momentum with Josh Kaufman#8: Buyer’s remorse is inevitable; create a strategic plan and supporting processes to address it. [26:43]083: Breaking through Buyer’s Remorse—Never Lose a Customer Again with Joey Coleman#9: You’re doing extra work if you’re not creating evergreen email sequences! Save your best newsletters as part of an ongoing welcome series for new subscribers. [29:45]069: Epic Evergreen Email Sequences with Allan Dib#10: When it comes to taking risks and taking on new projects, don’t worry about competition: ask what’s safe to try, and remember that there is room for you. [33:05] 081: DAOing and Prioritizing Progress over Perfection with Aaron Dignan 089: Is the Podcast Market Too Saturated? Featuring Megan Dougherty of One Stone Creative 📝 Permission: To keep hitting publish on your projects and ongoing public original thinking, no matter how awkward or imperfect. 📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot: The Only Move That Matters Is Your Next One 💻 Access Free Time episode transcripts on Podscribe » ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Consider becoming a podcast BFF and you’ll get access to a monthly Q&A call with Jenny, a private feed, and access to a community forum with fellow Heart-Based Business Owners.💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/tools💬 I’d love to hear what’s on your mind! Take the Free Time listener survey🗣 Submit a voice question or comment for future episodes: http://itsfreetime.com/ask🎧 Make sure you’re subscribed wherever you listen to podcasts📝 Check out full show notes and links from this episode and share it with a friend! https://itsfreetime.com/episodes/100 Learn more about your ad choices. Visit megaphone.fm/adchoices

Serial entrepreneur and author Allan Dib shares insights on creating a one-page SaaS marketing plan. He discusses the three stages of marketing, developing a dynamic plan, lead capture, nurturing strategies, and the importance of delivering a world-class experience.

Allan Dib, author of The One Page Marketing Plan and Lean Marketing, shares his expertise in practical marketing strategies. He stresses the importance of aligning sales and marketing while focusing on customer lifetime value. Dib discusses the necessity of a solid lead capture system and the value of nurturing leads over time. He emphasizes generating referrals proactively and the role of integrators in streamlining marketing tasks. Listeners will walk away with actionable insights to enhance their marketing effectiveness.

Allan Dib, founder of Lean Marketing and bestselling author of The 1-Page Marketing Plan, shares insights from his journey of mastering marketing through trial and error. He discusses how the right language can motivate customers and the common excuses that hinder success. Allan emphasizes the importance of a multifaceted approach to marketing and identifies strategies for automating and scaling efforts. He also highlights the significance of understanding client needs and leveraging social proof to drive business growth.

Author Allan Dib shares insights on Lean Marketing principles, emphasizing targeting, messaging, and adding value. He discusses common marketing traps and practical tips for improving strategies, like filling leaky buckets early on for increased conversions. The focus is on creating goodwill, honesty, and value for customers in a cluttered digital market.

Allan Dib discusses revolutionizing marketing with lean strategies, focusing on effective marketing systems, product-market fit, and building strong brands. The conversation explores human behavior in buying, marketing automation vs. augmentation, engagement in content creation, and building marketing assets for sustainable revenue generation. Dib emphasizes the importance of product-to-market fit over generalist marketing agencies and how lean marketing strategies can lead to success in a competitive market.