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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
193: The 1-Page SaaS Marketing Plan - With Allan Dib
Nov 1, 2018
Serial entrepreneur and author Allan Dib shares insights on creating a one-page SaaS marketing plan. He discusses the three stages of marketing, developing a dynamic plan, lead capture, nurturing strategies, and the importance of delivering a world-class experience.
48:33
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Quick takeaways
- Creating a one-page SaaS marketing plan involves identifying target markets, crafting effective messaging, and selecting suitable marketing media.
- Lead capture and nurturing are crucial for converting prospects into paying customers, utilizing valuable resources and personalized sales experiences.
Deep dives
Creating a Simple SaaS Marketing Plan
In this episode, Alan Dib, an entrepreneur and author, shares his insights on creating a one-page marketing plan for SaaS businesses. The plan focuses on three key phases: before, during, and after. In the before phase, entrepreneurs need to identify their ideal target market, craft effective messaging, and select suitable marketing media. Dib emphasizes the importance of capturing leads and nurturing them through tailored content. In the during phase, entrepreneurs should focus on capturing leads, nurturing them with valuable content, and converting them into paying customers. Finally, in the after phase, it is crucial to deliver a world-class customer experience, increase customer lifetime value, and actively stimulate referrals.
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