193: The 1-Page SaaS Marketing Plan - With Allan Dib
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Lead Capture and Nurturing Strategies
This chapter explores the lead capture and nurturing systems in SaaS marketing, emphasizing the importance of capturing leads and nurturing them through the sales process. It discusses various ways to capture leads, such as offering free trials or valuable content, and highlights the significance of lead nurturing through education, positioning, and personalized onboarding. The chapter also emphasizes the need for segmentation and adapting strategies based on different target markets.
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