
The Futur with Chris Do
287 - Winning in Creative Business - With Allan Dib
Apr 17, 2024
Allan Dib, a marketing expert and bestselling author, shares his inspiring journey from immigrant to entrepreneur. He emphasizes a positive mindset towards money and marketing, advocating for Lean Marketing principles to boost efficiency. Allan discusses the importance of understanding customer needs, particularly for creatives, and encourages a listening-focused approach to sales. With personal anecdotes, he highlights the art of crafting irresistible offers and the vital role of effective communication in achieving sustainable business growth.
01:16:01
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Quick takeaways
- Positive mindset towards money is crucial for marketing success.
- Efficiency and waste reduction are key in Lean Marketing strategies.
Deep dives
Changing Mindset Around Money
Money is a tool that can be used for good or bad purposes. People with high integrity may have negative perceptions of money due to past experiences. The importance of changing mindset around money to overcome past negative associations is emphasized.
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