#1578
Mentioned in 9 episodes
The One Page Marketing Plan
Get New Customers, Make More Money, and Stand Out From the Crowd
Book •
In 'The One Page Marketing Plan,' Alan Dib provides a straightforward and effective framework for marketing.
The book is designed to help small to medium-sized businesses, as well as larger enterprises, by simplifying marketing strategies into a single-page plan.
The plan consists of nine key elements: defining the niche, crafting the core marketing message, identifying the best marketing channels, creating an irresistible lead magnet, building a high-converting landing page, and more.
Dib emphasizes the importance of having a clear and actionable marketing plan, similar to how professionals in high-stakes fields like aviation and medicine use detailed plans.
The book also discusses the 'before,' 'during,' and 'after' phases of the marketing journey, focusing on customer acquisition, conversion, and retention[2][5].
The book is designed to help small to medium-sized businesses, as well as larger enterprises, by simplifying marketing strategies into a single-page plan.
The plan consists of nine key elements: defining the niche, crafting the core marketing message, identifying the best marketing channels, creating an irresistible lead magnet, building a high-converting landing page, and more.
Dib emphasizes the importance of having a clear and actionable marketing plan, similar to how professionals in high-stakes fields like aviation and medicine use detailed plans.
The book also discusses the 'before,' 'during,' and 'after' phases of the marketing journey, focusing on customer acquisition, conversion, and retention[2][5].
Mentioned by
Mentioned in 9 episodes
Mentioned by Pat Flynn as a best-selling author and marketing master whose books offer valuable lessons on effective marketing strategies.
100 snips
SPI 839: Less Marketing for More Profit with Allan Dib
Mentioned by Pat Flynn in the context of his own book, "Lean Learning", and the similar title of Alan Dibb's book, "Lean Marketing".
14 snips
SPI 840: The Abundance Mindset is Vital for Success Online
Mentioned by 
Chris Do as the author of a book describing marketing scenarios using a circus analogy.
Chris Do as the author of a book describing marketing scenarios using a circus analogy.
11 snips
061 - Marketing vs. Branding — with Fabian Geyrhalter
Inspired the discussion on marketing strategies for law firms.
Ep. 34 - A Quick Guide to Marketing
Mentioned by 
Hinly Wong as the author of the number one best global selling book on marketing on Amazon.
Hinly Wong as the author of the number one best global selling book on marketing on Amazon.
Monetizing Momentum: The Art of Selling and Growing Email Lists with Copywriter Hinly Wong
Mentioned as a resource for marketing strategies.
1649: [Part 2] How to Find Clients for a Service-Focused Side Hustle by Claudia Pennington with Side Hustle Nation
