Lazy Leverage The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67
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Jul 31, 2025 Wes Gay, a StoryBrand certified consultant with nearly a decade of experience, joins the discussion to unravel the mysteries of effective marketing messaging. He highlights the seven-part StoryBrand framework that puts the customer as the hero and your business as the guide. Through relatable examples, he shares how clarity can boost engagement, like a simple button change leading to a 40% increase in leads. Wes also emphasizes identifying ideal customers to drive business growth, showcasing how tailored messaging can transform brands into customer-centric powerhouses.
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Apply 7-Part StoryBrand Framework
- Use the 7-part StoryBrand framework to create clear marketing messages.
- Focus on the customer as the hero, their problems, and your role as the guide.
Customer Is The Hero
- In your messaging, position your customer as the hero, not your business.
- Clarify that your company's role is the empathetic guide with authority to solve problems.
Give Customers A Clear Plan
- Offer a clear, simple plan so customers know exactly what steps to take.
- Use step-by-step plans like CarMax's three-step car selling process to build trust.
