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Wes Gay
StoryBrand certified consultant who has been living and breathing the framework for almost a decade. He breaks down why most business messaging falls flat and how to fix it.
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Jul 31, 2025
• 1h 3min
The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67
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Wes Gay, a StoryBrand certified consultant with nearly a decade of experience, joins the discussion to unravel the mysteries of effective marketing messaging. He highlights the seven-part StoryBrand framework that puts the customer as the hero and your business as the guide. Through relatable examples, he shares how clarity can boost engagement, like a simple button change leading to a 40% increase in leads. Wes also emphasizes identifying ideal customers to drive business growth, showcasing how tailored messaging can transform brands into customer-centric powerhouses.
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