Wes Gay

"I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you!   In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your premium products or luxury brand?” They'll also walk you through shaping your messaging for your high end products so you're reaching the right customers who want to buy.   You’ll also hear from StoryBrand Certified Guide Wes Gay. Wes guides you through how to craft your premium product's messaging around solving an identity problem and not a physical problem. You can contact StoryBrand Certified Guide Wes Gay directly at ClarifyYourMessage.com/WesGay.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Wes Gay, a StoryBrand certified consultant with nearly a decade of experience, joins the discussion to unravel the mysteries of effective marketing messaging. He highlights the seven-part StoryBrand framework that puts the customer as the hero and your business as the guide. Through relatable examples, he shares how clarity can boost engagement, like a simple button change leading to a 40% increase in leads. Wes also emphasizes identifying ideal customers to drive business growth, showcasing how tailored messaging can transform brands into customer-centric powerhouses.