Lazy Leverage cover image

The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67

Lazy Leverage

00:00

Shifting the Marketing Paradigm

This chapter focuses on the vital shift from viewing businesses as the heroes to recognizing customers as the heroes in marketing narratives. It emphasizes the importance of authority, empathy, and understanding customer challenges to create effective branding strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app