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The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67

Lazy Leverage

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Navigating Business Growth Through Effective Messaging

In this chapter, speakers discuss strategies for servicing growing companies, emphasizing the significance of aligning marketing messages with customer needs. They share insights on targeting ideal customers and the common challenges businesses face, particularly during expansion. The conversation highlights innovative approaches to talent acquisition, customer feedback, and branding strategies that can drive successful growth.

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