#1025
Mentioned in 51 episodes
Building A StoryBrand
Clarify Your Message So Customers Will Listen
Book • 2017
In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers.
The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action.
Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero.
This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.
The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action.
Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero.
This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.
Mentioned by
Mentioned in 51 episodes
Mentioned by 
Matthew Pohlson as the author of a book that deconstructs the seven steps every story follows.
Matthew Pohlson as the author of a book that deconstructs the seven steps every story follows.
307 snips
20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson
Mentioned by Bobby Richards in relation to a project involving creating a spreadsheet for Don Miller's external podcast appearances.
210 snips
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
Mentioned by Bobby Richards in the closing segment as the host of the upcoming podcast "Why That Worked."
210 snips
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
Mentioned by 
Ted Seides as the author of 10 books and his latest book, Building a StoryBrand 2.0, is highlighted as succinct and impactful.
Ted Seides as the author of 10 books and his latest book, Building a StoryBrand 2.0, is highlighted as succinct and impactful.
172 snips
Donald Miller - Building a Story Brand (EP.426)
Mentioned by 
Donald Miller as one of his bestselling books, containing twice as many stories as his other books.
Donald Miller as one of his bestselling books, containing twice as many stories as his other books.
83 snips
#5: Stories—The Survival Tool Hardwired into Every Human
Mentioned by 
Mike Schmitz as a book that provides a formula for storytelling, similar to Storyworthy.
Mike Schmitz as a book that provides a formula for storytelling, similar to Storyworthy.
81 snips
207: Storyworthy by Matthew Dicks
Mentioned by 
Kyle Reed as a book that helps to make marketing and messaging work using a proven framework.
Kyle Reed as a book that helps to make marketing and messaging work using a proven framework.64 snips
#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
Recommended by Amy Porterfield as a resource for understanding the StoryBrand framework for crafting marketing messages.
46 snips
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
Recommended by 
Amy Porterfield as a guide to clarifying your message and connecting with your audience.
Amy Porterfield as a guide to clarifying your message and connecting with your audience.
43 snips
Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)
