Why That Worked – Presented by StoryBrand.ai

#20: Snipd—What Your Brand Name is Really Saying to Customers

71 snips
May 19, 2025
Naming a product might seem easy, but it can make or break your brand. Discover why clever names can confuse customers and why instant clarity is king. Learn about the podcast app Snipd as a case study, highlighting the importance of clear messaging. Explore the 'curse of knowledge' that can cloud communication and get practical tips for creating effective taglines. The hosts share anecdotes and marketing insights that underscore how a simple shift can lead to irresistible branding.
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ANECDOTE

Snipd Podcast App Case Study

  • The podcast app Snipd uses AI to let listeners clip and remember parts of podcasts with quotes and summaries.
  • The name Snipd led to confusion without context, illustrating the importance of clear brand naming.
INSIGHT

The Curse of Knowledge Explained

  • The curse of knowledge means you can’t imagine how little others know about your product.
  • This causes confusion if you explain too much or assume understanding without clarifying.
ADVICE

Reframe Negatives as Positives

  • Use taglines or packaging copy to reframe negatives as positives, differentiating your product.
  • For example, "Real food needs to be refrigerated" turns refrigeration into a quality sign.
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