Why That Worked  – Presented by StoryBrand.ai cover image

#20: Snipd—What Your Brand Name is Really Saying to Customers

Why That Worked – Presented by StoryBrand.ai

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Clarity in Consumer Messaging

This chapter focuses on the significance of clear and directive messaging in marketing, encouraging brands to adopt a customer-centric approach. It discusses the 'curse of knowledge' and offers strategies, including relatable examples, to enhance communication and improve consumer engagement.

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