Why That Worked  – Presented by StoryBrand.ai cover image

#20: Snipd—What Your Brand Name is Really Saying to Customers

Why That Worked – Presented by StoryBrand.ai

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Overcoming the Curse of Knowledge for Clearer Brand Communication

This chapter delves into the 'curse of knowledge' and its impact on effective communication with customers. It highlights practical techniques for simplifying messages and the importance of evaluating communication from the audience's perspective.

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