The StoryBrand Podcast

Kris Jones, founder of Red Door Stories and a seasoned StoryBrand Certified Guide, teams up with Luke Pastina, Director of Certification, to dive into the nuances of growing a consulting business amidst economic uncertainty. They discuss the importance of uncovering clients' real problems through active listening and collaborative processes. Kris shares strategies for refining messaging, raising prices confidently, and building trust with potential clients through testimonials. Discover how storytelling can elevate your marketing approach in challenging times.

In this conversation, leadership advisor Les Corba, a former White House speechwriter and author of 'Aware: The Power of Seeing Yourself Clearly,' delves into the critical role of self-awareness in leadership. He distinguishes between productive and destructive narcissism, explaining how grandiosity can attract followers while blind spots can lead to catastrophic failures, as seen in Enron and Lehman Brothers. Les emphasizes the importance of trust, feedback cultures, and leading with vulnerability to foster authentic leadership amidst a landscape rife with ego-driven behaviors.

In this conversation, online marketing entrepreneur Amy Porterfield shares her journey from generating over $120 million in course sales to pivoting into high-touch coaching. She dives into the art of shifting messaging without alienating your audience. Discover how Amy tests new strategies through newsletters and social media while emphasizing the importance of earned authority. She also discusses balancing founder visibility with effective delegation and gives empowering advice for women aiming to lead and succeed in business.

Businesses often struggle to communicate effectively, leading to lost sales. This conversation reveals the crucial five soundbites to captivate audiences: outline the Problem, show Empathy, present the Answer, convey Change, and depict the End result. The hosts emphasize crafting memorable messaging that positions the brand as a guide. They share strategies for integrating these soundbites into marketing and daily practices, driving clarity and growth. Discover how strong messaging fosters stronger connections and energizes teams!

In this conversation, Josh Taylor, CMO of OptSpot and expert in niching down, shares how focusing solely on car wash owners revolutionized his agency. He reveals that this strategy boosted his client retention to 99% and increased fees from $50 to $2,500. Josh emphasizes the importance of crafting a clear message that resonates with your ideal customers and discusses how automation and strategic coaching enhance service delivery. He encourages businesses to simplify messaging and consistently reinforce their niche for maximum impact.

Taglines often fail because they are vague or confusing, leading to lost sales. Clear and specific messaging is key to capturing customer interest. The hosts analyze real-world examples, highlighting the power of empathy in taglines, such as treating pets like family. They emphasize the importance of making clear offers tied to customer needs. Cleverness can backfire, so straightforward calls to action are encouraged. Listeners receive practical tips and resources to refine their taglines and effectively grow their businesses.

Discover why most Facebook ads fail and how to create compelling, curiosity-driven messaging that grabs attention. Learn a 3-part framework to outsmart bigger brands without a huge budget. Dive into the impact of AI on ad creation and research, allowing smaller teams to produce winning ads efficiently. Gain insights on measuring customer acquisition costs and why traditional attribution models can mislead. Plus, find out which brands are excelling by embracing rapid testing and authentic customer language.

In this compelling discussion, Codie Sanchez, a savvy investor and entrepreneur behind Contrarian Thinking, shares her insights on making your messaging stand out. She highlights the importance of clarity and repetition over complexity, connecting her journalism roots to her investment strategies. Codie emphasizes that attention is today's currency, advocating for strategies that draw people in by addressing their needs directly. Plus, she reveals how she built her influential personal brand and why leveraging platforms like YouTube can optimize engagement.

Business owners often struggle to explain their services succinctly. The key? A powerful one-liner that captures what you do and why it matters. Hosts Don and Kyle share a formula: identify the problem, specify your product, and highlight the expected result. They emphasize the importance of clarity and strong imagery in your message. Real-world examples illustrate how a compelling pitch can open doors and spark curiosity. Plus, tips on where to use your one-liner make this a must-listen for anyone looking to refine their business communication.

Discover how unclear marketing can cost you profits and the importance of simplifying your messaging. Learn the three phases of a successful marketing campaign: curiosity, enlightenment, and commitment. Uncover the power of ‘survival’ soundbites to grab attention. See how real-life examples like You Need A Budget crafted effective messages. Explore the house metaphor to visualize your messaging strategy. Get practical tips to turn captivating soundbites into compelling content that converts.