Why That Worked – Presented by StoryBrand.ai #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
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Jul 28, 2025 
Jay Owen, founder of AI with Jay, shares insights on integrating AI without sacrificing creativity or human connection. He discusses how business owners can navigate the fast-paced world of AI, emphasizing the importance of trust and authenticity in messaging. The conversation covers practical tools for enhancing productivity, the balance between automation and personal touch, and how AI can serve as a creative partner. Owen encourages a mindset shift toward embracing AI's potential while retaining the core values of personal engagement.
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AI Reinforces Biases by Design
- AI tends to affirm users' biases because it aims to keep users engaged by confirming their beliefs.
- Users should encourage AI to be skeptical to avoid the echo chamber effect and get more balanced outputs.
Make AI Ask Clarifying Questions
- Treat AI as a conversational partner who asks clarifying questions to improve outcomes.
- Ask AI to focus on the top 3 important questions one at a time for better clarity and results.
Future of AI Is Conversational Personas
- AI interfaces will evolve into conversational AI personas integrated deeply in operating systems.
- This shift will change how we interact with computers, moving beyond typing to natural spoken conversations.
