Why That Worked – Presented by StoryBrand.ai

#24: Pass/Fail—Breaking Down the Best and Worst in Branding

39 snips
Jun 16, 2025
Discover how messaging shapes brand perception and builds trust. The hosts grade impactful marketing moments, from bold branding in the beverage industry to a controversial NFL draft statement. Learn why confidence needs a touch of humility in branding and the power of user-generated content. They explore the risks of provocative messaging and how engaging audiences with reality show-style campaigns can enhance credibility and connection. Tune in for insights on turning messaging into a trust-building tool!
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INSIGHT

Arrogance vs. Confidence in Messaging

  • Arrogance and selfishness harm a brand's trust more than confidence does.
  • Effective messaging should show how you benefit and serve the team or audience, not just yourself.
ADVICE

Use Provocative Messaging Wisely

  • Add drama and provocation to your brand messaging to capture attention.
  • Ensure provocative messaging still clearly communicates value and matches your target audience.
INSIGHT

User vs. Employee Content Trust

  • User-generated content usually builds more trust than employee-generated content.
  • Customers perceive user content as more authentic due to lack of vested interest.
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