Why That Worked – Presented by StoryBrand.ai #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
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Jul 21, 2025 Infomercials are more than just cheesy; they master clarity and urgency. Hosts dissect the iconic pitches of OxiClean and ShamWow, revealing how dramatic language and bold storytelling hook audiences. The importance of addressing consumer objections and using relatable scenarios is emphasized. Learn why cleverness takes a backseat to clarity in messaging. Discover how effective calls to action drive sales and create billion-dollar brands, turning even a towel into a must-have item.
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Use Dramatic Energy to Sell
- Be dramatically energetic in your marketing to compete with fast, loud content like infomercials.
- Avoid casual talking tones in media; amplify your message with urgency and clarity to hold attention.
Mystery Builds Credibility
- Using mysterious but credible phrases like "the power of oxygen" creates intrigue and authority instantly.
- People assume scientific claims are true without needing detailed explanation, building trust quickly.
Target Specific Audience Needs
- Target your audience by calling out specific relatable problems, such as pet stains or baby clothes.
- Mentioning relatable specifics captures attention by making the customer feel personally addressed.