The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson
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Jun 6, 2025 
Matt Pohlson, co-founder and Chairman of Omaze, shares his remarkable journey from a near-death experience to building a $400 million startup that raises money for charity. He discusses how overcoming fear transformed his leadership style and decision-making. Pohlson highlights creative storytelling's role in business, revealing how he made the customer the hero. The conversation also dives into the emotional complexities of entrepreneurship, balancing ambition with fulfillment, and the importance of mental well-being in a competitive landscape.
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Magic Johnson Inspires Omaze
- The idea for Omaze was born at a Magic Johnson charity event where access was limited to high net worth individuals.
- Matt and his co-founder realized opening entries to everyone could massively increase fundraising and awareness.
Breaking Bad Campaign Triumph
- A Breaking Bad campaign initially hesitant, unexpectedly raised $1.7 million, proving Omaze's model.
- Matt and the team hustled to secure Bryan Cranston, turning a potential loss into a huge breakthrough.
Near-Death Experience Transforms
- Matt flatlined for four and a half minutes due to a bowel obstruction.
- His mother's presence and the medical team's effort brought him back, profoundly changing his outlook on fear and leadership.
