Capital Allocators – Inside the Institutional Investment Industry Donald Miller - Building a Story Brand (EP.426)
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Jan 13, 2025 
Donald Miller is the CEO of StoryBrand and a bestselling author focused on helping businesses clarify their messages. In this discussion, he shares his insights on effective storytelling, emphasizing the seven key elements that resonate with customers. Miller introduces storybrand.ai, a tool that crafts taglines in mere minutes, demonstrating the power of concise messaging. He also highlights the importance of positioning customers as heroes in narratives, fostering trust through consistent communication, and the vital role of empathy in building strong brand connections.
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Jeb Can Fix It
- Jeb Bush's campaign slogan, "Jeb can fix it," was unclear and self-centered.
- Trump's "build a wall" was more effective due to its clear action and problem-solving.
Define Customer Wants
- Define one clear thing your customer wants, avoiding vagueness and long lists.
- Own the mental real estate on that desire; if everyone offers it, but no one says it, you can own it.
Three Levels of Problems
- Identify the three levels of problems: external, internal (emotional), and philosophical (justice).
- Addressing all three in your messaging deeply resonates with the audience, like resolving a movie plot.
