Lean Marketing 9 Principles of Lean Marketing with Allan Dib
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Feb 26, 2025 Uncover the secrets of effective marketing as Allan Dib shares nine compelling principles for success. Learn how to transform marketing into a genuine investment rather than a gamble. Discover the value of understanding your target market through personal experiences and leveraging technology for convenience. Emphasizing brand identity, integration, and continuous improvement, this discussion is packed with actionable insights to make marketing work for you, attracting customers and maximizing ROI.
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Value-Driven Marketing
- Create valuable marketing that inspires, entertains, and informs.
- Strive for marketing so good someone would pay for it, building goodwill.
Integrated Marketing
- Integrate marketing throughout the entire product lifecycle and customer journey.
- Ensure strong product-market fit, as marketing can't fix fundamental flaws.
Market-First Approach
- Prioritize understanding your target market before product development.
- Consider your "former self" as a potential market or conduct thorough research.
