Lean Marketing

Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders. This isn't just about writing; it's about creating a powerful business tool that works for you long after you've finished writing. Discover why books are a uniquely durable form of content, how to craft a compelling hook, and the surprising ways a book can build credibility and fuel your business growth. The strategies shared in this episode could transform the way you view the power of publishing.Key Takeaways:-The Enduring Power of Books-Monetizing Your Nonfiction Book Beyond Royalties-The Elements of a Bestselling Book-The "Giveability" and Shareability Factors-AI's Role in the Future of AuthorshipWant to amplify your message and reach more people? Listen to this episode to learn Chandler Bolt's insights on how writing a book can establish you as a thought leader and create lasting impact.Connect with Chandler Bolt:Website: https://publishedbook.com/Resources: publishedbook.com/audio & selfpublishing.com/applyPodcast: 7 Figure Principles Podcast https://7figureprinciples.com/Podcast: Self Publishing School Podcast https://self-publishingschool.com/podcast/Facebook: https://www.facebook.com/chandler.bolt1 Twitter: https://twitter.com/SelfPubLinkedIn: https://www.linkedin.com/in/chandlerbolt/Company LinkedIn: linkedin.com/company/self-publishing-schoolInstagram: https://www.instagram.com/selfpublishingcom/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Simon Bowen, an expert in visual marketing, encourages businesses to rethink value communication. He discusses the pitfalls of commoditized language, advocating for clarity through visual models. Bowen emphasizes that belief, not just trust, drives sales. He also explores the psychology behind consumer decisions, particularly in luxury spending, and the importance of client feedback in shaping marketing strategies. By simplifying concepts, he believes marketers can foster deeper connections with their audience and enhance sales outcomes.

Are you tired of throwing money away on paid traffic that doesn't convert? What if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually deliver results. This isn't just about driving more visitors; it's about optimizing your entire funnel to ensure that every dollar spent brings you closer to your business goals. Discover why strategy trumps tactics, how to avoid common and costly mistakes, and the power of understanding your target audience on a deeper level. The insights shared in this episode could be the key to finally unlocking the true potential of paid traffic for your business.Key Takeaways:1. Converting Cold Traffic: The Website's Crucial Role2. The Pitfalls of DIY Paid Traffic3. Harnessing the Power of Google Ads4. The Importance of Clear Ad Strategy5. Avoiding Common Paid Traffic MistakesStop throwing money at ads and start getting a return! Listen now to learn Ilana Wechsler's actionable strategies for mastering paid traffic and scaling your business.Connect with Ilana WechslerWebsite: teachtraffic.comYouTube: youtube.com/teachtrafficTeach Traffic Podcast: https://teachtraffic.com/podcasts/Instagram: https://www.instagram.com/teachtraffic1/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Are you leaving money on the table by neglecting your existing clients? What if the key to exponential growth isn't just about acquiring new customers, but about maximizing the value of those you already have? Jay Goncalves, a client retention specialist, joins Allan Dib to explore the often-overlooked power of customer lifetime value. This isn't just about customer service; it's about building a sustainable business where clients become your biggest advocates. Discover how to create systems that foster consumption, drive referrals, and truly understand your clients' evolving needs. Learn why exceeding expectations isn't always the answer and how a shift in focus can transform your bottom line. The strategies you'll learn in this episode could unlock a new level of stability and profitability for your business.Key Takeaways:1. The Power of Lifetime Value2. The Client's Perception of Value: Consumption and Context3. The Essential Role of Client Success4. Orchestrating Referrals: Turning Customers into Advocates5. Understanding the Psychology of ReferralsConnect with Jay GoncalvesWebsite: www.ethicalscaling.comEthical Scaling Podcast: https://podcasts.apple.com/us/podcast/ethical-scaling-podcast-season-1/id1735298871Instagram: https://www.instagram.com/ethical.scaling/YouTube: https://www.youtube.com/@ethicalscaling5536TikTok: https://www.tiktok.com/@ethicalscalingConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Are you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals. Discover how to identify key decision-makers, address their specific concerns, and enhance the proposal submission process that makes you stand out. Learn why a multi-channel approach is essential and how to leverage technology without losing the human touch. The insights shared in this episode could be the key to unlocking exponential growth for your B2B business.Key Takeaways:1. Decoding the Differences: B2B vs. B2C Sales2. Mastering the Multi-Threading Approach3. Proposal Power Plays: From PDFs to Live Presentation4. Tackling Time: Strategies for Shortening Sales Cycles5. Optimizing Your Pipeline: CRM Data and Sales ForecastingReady to step up your B2B sales strategy? Tune in to this episode for expert guidance on navigating complex sales environments and driving sustainable growth.Connect with David Fastuca:LinkedIn: https://www.linkedin.com/in/davidfastuca/?originalSubdomain=au How to scale to $100M by GrowthForum.io Podcast: https://lnkfi.re/growthforumWebsite: https://www.growthforum.io/The B2B Sales Playbook A Tactical Guide to Build a Flood of Qualified Deals for Your Business: https://www.growthforum.io/bookYouTube: https://www.youtube.com/@Growth-ForumConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Are you tired of feeling like you're always on the back foot in sales conversations? What if the key to closing deals isn't about bending over backwards, but about understanding the hidden dynamics of power and influence? Oren Klaff, author of "Pitch Anything" and "Flip the Script," pulls back the curtain on the subtle art of frame control, revealing how top performers command attention, respect, and ultimately, the deal. This isn't just theory; it's hard-won wisdom from the trenches of high-stakes finance, where the difference between success and failure can be razor-thin. Discover how to shift from chasing deals to attracting them, and learn why sometimes, the most powerful move you can make is to walk away. Prepare to challenge everything you thought you knew about sales and unlock a new level of confidence and effectiveness. The strategies you’re about to discover will change the way you approach every negotiation and interaction, forever.Key Discussion Points:1. Taking Control of Conversations: Oren explains “frame control” and how it helps you lead any discussion. He shows how to use it in real-life situations2. Making a Strong First Impression: Learn why who introduces you to a client is so important, and how to make sure you start off strong.3. Using Honesty as Your Biggest Strength: Oren shows how being honest, hardworking, and clear helps you gain control and trust4. Pricing with Confidence: Discover smart ways to price your products or services without seeming desperate. Oren explains why lowering your price too easily can hurt you.5. Building Real Partnerships: Oren explains why clear communication and shared goals are essential for building successful business relationships.Ready to take control of your sales conversations and close more deals? Listen to the full episode to unlock Oren Klaff's powerful strategies and transform your approach to sales and influence.Connect with Oren Klaff:Website: https://orenklaff.com/Pitch Anything Book: t.ly/SAPDTFlip the Script: t.ly/5zzLMLinkedIn: linkedin.com/in/orenklaffThe Game of Money Podcast: https://open.spotify.com/show/6QtcHFmfBkXL1C05cx5gcn?nd=1&dlsi=1c1202376bf14c84YouTube:www.youtube.com/@OrenKlaffInsightsInstagram: https://www.instagram.com/orenklaff/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Ever felt lost in the sea of "better"? In a world obsessed with improvement, it's easy to forget the power of being different. Join us as we sit down with branding expert Sally Hogshead, author of the groundbreaking book, “Different is Better Than Better." Discover why being different is the key to standing out, attracting your ideal clients, and achieving remarkable success.Key Takeaways:1. The Power of Being Different: Learn why being different is the new better and how it can help you achieve success in a crowded marketplace.2. Identifying Your Unique Value Proposition: Discover how to identify your unique value proposition and use it to differentiate yourself from the competition.3. The Importance of Proprietary Content: Learn why creating proprietary content is essential for building a successful brand. 4. The Power of Personal Branding: Understand why personal branding is more important than ever and how to build a strong personal brand. 5. The Importance of Subtraction: Learn how to simplify your business and focus on the things that matter most.Don't just be another face in the crowd. Tune in now and discover the power of being different!Connect with Sally Hogshead:Fascinate Test: www.howtofascinate.com Code: LeanMarketingWebsite: https://sallyhogshead.com/Proprietary Research: https://sallyhogshead.com/her-research/Fascinate: How to Make Your Brand Impossible to Resist Book: t.ly/ccXcFLinkedIn: https://www.linkedin.com/in/sallyhogshead/YouTube: https://www.youtube.com/user/SallyHogsheadX: https://x.com/sallyhogsheadInstagram: https://www.instagram.com/sallyhogshead/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/lea

What if there's a simple key to unlocking amazing success in every part of your life? In this episode, bestselling author Hal Elrod, creator of The Miracle Morning, shares the incredible impact of a simple yet powerful morning routine. Discover how setting aside time each day to grow as a person can create a ripple effect, leading to a happier, healthier, and wealthier life. Hal reveals the simple truth behind "The Miracle Morning" and the six life-changing practices (SAVERS) that have transformed millions of lives. Key Takeaways:1. Overcoming Challenges and Finding Your Purpose: Hal Elrod shares his inspiring story of overcoming a near-fatal car accident and the powerful lessons he learned about resilience and the importance of mindset.2. Believing and Taking Action: The Miracle Equation reveals the two choices that set the most successful people apart.3. The Power of Personal Growth: Hal highlights why it's important to invest in yourself and become the best version of yourself to achieve your dreams.4. Visualization: The Right Way: Discover the effective way to use visualization to reach your goals.5. Building a System for Success: Hal shares his tips on building a successful system around your book, including live events, podcasts, collaborations, and even a movie! Ready to create your own Miracle Morning? Listen to the full episode now.Connect with Hal Elrod:Website: http://mircaclemorning.comThe Miracle Morning book: t.ly/io1NpLinkedIn: https://www.linkedin.com/in/hal-elrod-aa054324aYouTube: https://www.youtube.com/c/HalElrodInstagram: https://www.instagram.com/hal_elrod/#X: https://x.com/HalElrodConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Uncover the secrets of effective marketing as Allan Dib shares nine compelling principles for success. Learn how to transform marketing into a genuine investment rather than a gamble. Discover the value of understanding your target market through personal experiences and leveraging technology for convenience. Emphasizing brand identity, integration, and continuous improvement, this discussion is packed with actionable insights to make marketing work for you, attracting customers and maximizing ROI.

Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior. Louis and Allan debate the nuances of branding, exploring the balance between clarity and cleverness, and discuss the importance of understanding the customer journey when crafting irresistible offers.This episode is packed with actionable strategies and contrarian viewpoints, challenging conventional marketing wisdom and empowering listeners to build a truly distinctive brand.Connect with Louis Grenier: Website: https://www.stfo.io/about LinkedIn: https://www.linkedin.com/in/louisgrenier/?originalSubdomain=ie YouTube: https://www.youtube.com/@EveryoneHatesMarketers Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn