Lean Marketing

What if your obsession with learning is actually stopping you from succeeding? In this intriguing solo episode, Allan Dib reviews Pat Flynn’s book Lean Learning and challenges the widely held belief that more information equals more progress. Drawing from his own experiences with inspiration paralysis and course overload, Allan dives into the power of learning just enough to take immediate action. You'll discover why sharing your goals might kill your momentum, how voluntary force functions can fuel real results, and the hidden danger of overplanning. This isn’t just a book review—it’s a wake-up call to cut the fluff, take action, and finally turn your inspiration into execution.Key Takeaways:1. Why the Fear of Failure Is Illogical: Allan unpacks the “spotlight effect” and why people are too self-absorbed to notice your failures.2. When Inspiration Hits—but Action Stalls: From course buying sprees to endless research loops, Allan shares the procrastination traps most learners fall into.3. What Lean Really Means—and Why It Matters: Explore the roots of lean thinking and how it applies beyond startups to self-education and marketing.4. Voluntary Force Functions: The Secret to Finishing Big Projects: How Allan used self-imposed pressure to finally write The 1-Page Marketing Plan—and how you can apply the same method.5. From Learner to Leader: Teaching as the Final Frontier: Learn why teaching cements mastery, and how sharing your journey can build both skill and community.Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Is your communication style scaling your business—or silently holding it back?In this deep-dive conversation, communication coach Arabella Macpherson joins Allan Dib to expose the invisible forces shaping how you lead, sell, and connect. From boardroom pitch strategies to mastering tone and language under pressure, Arabella unpacks the science of influence, presence, and verbal authority. You’ll learn why communication is often the missing piece in leadership development, how to regulate your nervous system mid-conversation, and why the best leaders don’t just deliver messages—they land them. If you want to lead with clarity, sell with confidence, and inspire action, this episode delivers the communication reset you didn’t know you needed.Key Takeaways:1. What Great Communicators Actually Do: Arabella explains why sharing more facts rarely leads to better outcomes—and how influence is built through clarity and control.2. The Nervous System’s Role in Communication: Learn how emotional regulation shapes your tone, presence, and ability to lead under pressure.3. Common Communication Traps (and How to Avoid Them): From apologetic language to filler words, discover the unconscious habits that dilute your authority and message.4. The Power of Voice, Silence, and Story: Arabella breaks down advanced techniques to create connection, hold attention, and build authority through vocal variation and story arcs.5. Coaching CEOs to Communicate Like Leaders: Real-world strategies Arabella uses with high-level executives to turn passive delivery into confident, compelling leadership.Connect with Arabella Macpherson:Website: https://resonatecomms.comLinkedIn: https://www.linkedin.com/in/arabellamacphersonInstagram: https://www.instagram.com/arabella_communication_guru/YouTube: https://www.youtube.com/channel/UCdE1LdvxtxHmoNBr05vpXVAConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds long-term brand equity, why authenticity outperforms polish in today’s AI-saturated world, and how to turn viewers into clients through smart remarketing. Whether you're selling a book or a high-ticket offer, this episode shows why showing up on YouTube isn’t optional—it’s essential.🎧 Listen now to learn how to build brandwidth that converts.Key Takeaways:1. Consistent YouTube Presence for Compounding Growth: Brian explains how a consistent YouTube presence, posting at least once a week, compounds benefits for views, clients, and advertising.2. The Shift to Raw, Authentic Content: Discover why less-produced, longer-form videos, often filmed on an iPhone, are increasingly effective for building connection and captivating.3. Leveraging AI for Ad Creative and Translation: Brian shares how AI tools like HeyGen can be used to create endless ad variations and even translate content into different languages, dramatically increasing testing capacity.4. The "Brandwidth" Strategy for Higher Conversions: Understand the crucial concept of "brandwidth" – the amount of time someone spends with your content – and how it directly impacts conversion rates.5. The Power of the Personal Brand on YouTube: Explore why building a personal brand on YouTube is increasingly vital, fostering deeper connections and celebrating success in an authentic way. Connect with Brian Moncada:Website: https://www.adspend.comLinkedIn: https://www.linkedin.com/in/brianmoncada/Instagram: https://www.instagram.com/brianmoncada/?hl=enYouTube: https://www.youtube.com/c/BrianMoncadaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you designing your business around your ideal life—or sacrificing your life to build your business?In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining success beyond revenue goals, Linh shares her personal evolution and how she’s helping others build true freedom—starting with their calendar. You’ll hear how outsourcing can be about so much more than delegation, why your identity may be holding you back, and how Linh’s “S3C” method is helping entrepreneurs reclaim balance, joy, and peace. If you’ve ever felt like your business owns you instead of the other way around, this episode may just change your perspective—and your priorities—for good.Key Takeaways:Redefining Success Through Life Design: Linh shares how building a business that supports your ideal lifestyle is more sustainable—and more fulfilling—than chasing growth at all costs.‍The True Value of Outsourcing: Learn why virtual assistants and AI aren’t just about saving time, but about creating freedom and mental space for high-impact work.‍The S3C Framework for Balanced Growth: Linh introduces her powerful model—Self-worth, Clarity, Consistency, and Calm—as the foundation for sustainable success.‍Overcoming the Need to Prove Yourself: Discover how letting go of old narratives around worth and achievement can lead to peace, confidence, and focus.‍Habits That Anchor Your Identity: Linh explains how journaling, reflection, and intentional habits are essential tools for aligning your daily actions with the life you want to live.‍🎧 Ready to redefine success on your own terms? Listen or watch the full episode now and start building a business that fuels your life, not the other way around.ebsite: https://outsourcingangel.com/LinkedIn: https://www.linkedin.com/in/linhpodetti/Instagram:https://www.instagram.com/linh.podetti/YouTube: https://www.youtube.com/@LinhPodettiConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, self-awareness, and culture-building aren’t optional—they're the core of leadership. You’ll learn how your default wiring might be sabotaging your team, why unspoken conflict erodes performance, and what it really takes to evolve from founder to CEO. If you’ve ever felt like you’re the bottleneck in your own business, this episode is your turning point.Key Takeaways:From Founder to Leader: Alisa explains the shift from startup scrappiness to scalable leadership—and what founders must unlearn to lead growing teams.‍Commonalities and Differences in Leadership: The Universals of Leadership: Explore the common traits across great leaders—and how context, stage, and self-awareness shape your leadership style.Personal Growth Through Business: Discover how running a company forces emotional development, and why your triggers often hold the key to better leadership.‍Mastering Self-Awareness: Learn why leadership starts with understanding yourself—and how blind spots can silently shape your company culture.‍Increasing Your Disagreement Quotient: Alisa shares why avoiding conflict is costly, and how great leaders create environments where disagreement drives clarity.‍If you’re ready to lead your team with intention, not intuition, listen to or watch the full episode now.Connect with Alisa Cohn:Website: https://www.alisacohn.com/LinkedIn: https://www.linkedin.com/in/alisacohn/Instagram:https://www.youtube.com/@alisacohnYouTube: https://www.instagram.com/alisacohn/Resources: alisacohn.com/scriptsBooks: https://www.alisacohn.com/start-up/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if selling your business could be the most profitable decision of your life—but only if you do it right? In this high-stakes episode, Allan Dib sits down with Nick Bradley, founder of High Value Exit, to unpack exactly how founders can scale, position, and sell their businesses for eight to nine figures. From maximizing EBITDA to mastering valuation levers like brand, recurring revenue, and team structure, Nick breaks down the difference between leaving millions on the table and building true generational wealth. If you’re even thinking about exiting in the next few years, this conversation could change everything.Key Takeaways:1. Understanding Strategic vs. Financial Buyers: Nick explains the two main paths to exit and how each one impacts your role post-sale, valuation, and legacy.‍2. Maximizing Your Valuation: Learn how factors like EBITDA, recurring revenue, and proprietary IP can significantly increase the multiple on your business.‍3. Thinking Like Private Equity: Nick reveals how investors assess your company, what “prize vs. prey” means, and how to make your business the one they fight to buy.‍4. Removing Founder Dependency: Discover why relying too heavily on yourself kills deals—and how to build a leadership team that runs the company without you.‍5. Planning Your Exit Like a Pro: Learn why a 36-month window is ideal for preparing a high-value sale, and how to use “unofficial networking” to attract premium buyers.‍🎧 Want to exit smarter, not just faster? Listen to or watch the full episode now and learn how to engineer a business that investors fight to acquire.Want to make your business more valuable—and less dependent on you? This free worksheet will guide you step by step in documenting your key processes so your team can run without hand-holding. It’s the exact kind of systemization that increases your multiple and makes your business transferable, not just profitable. 👉 Download the worksheet here: https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Nick Bradley:Website: http://highvalueexit.com/LinkedIn: https://www.linkedin.com/in/realnickbradley/Instagram: instagram.com/therealnickbradleyYouTube: https://www.youtube.com/@RealNickBradleyConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What’s the one constraint in your business that—if solved—could unlock your next level of growth? In this powerhouse episode, Allan Dib sits down with entrepreneur and investor Jack Delosa, founder of The Entourage, to uncover the real drivers of scale most business owners overlook. From the psychology of pricing and the rise of personal brands to building teams that outperform you, Jack delivers a masterclass in strategic focus, leadership, and sustainable success. If you’ve ever felt stuck at six, seven, or even eight figures, this episode might just be the mindset shift that changes everything.Key Takeaways: 1. Focusing on the Real Constraint: Jack reveals how identifying and solving your biggest business bottleneck is the fastest path to growth—and how to spot it before it stalls you.2. Pricing with Confidence: Learn why undercharging hurts your team, your clients, and your profit—and how to set prices based on outcomes, not insecurities.3. Shifting from Me to We: Jack explains how scaling requires letting go, building leaders, and replacing yourself with people who are better at the job than you are.4. Building a Personal Brand That Converts: Discover why your imperfections are your brand’s greatest asset—and how authenticity builds trust and demand in crowded markets.5. Evolving as a CEO: Jack breaks down the mindset shift from doer to strategist, and how staying close to your business doesn’t mean doing everything yourself.🎧 Remove bottlenecks and step into your next level of leadership. Listen to or watch the full episode now and start building the business—and the life—you were meant for.Feeling like you're always reinventing the wheel in your business? Download this step-by-step worksheet to help you document, delegate, and scale your systems with ease. This guide walks you through defining, mapping, and implementing your processes—so your team knows exactly what to do without constant handholding.👉 Download the worksheet here:  How to Build Out Your Business System Worksheet https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Jack Delosa:Website: https://jackdelosa.com/LinkedIn: https://www.linkedin.com/in/jackdelosa/?originalSubdomain=auInstagram: https://www.instagram.com/jackdelosa/YouTube: https://www.youtube.com/@JackDelosaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience?In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/month coaching operation. From onboarding to lead gen, community-building to retention mechanics, Owen breaks down what most coaches miss—and why speed to result, not just knowledge, is the real retention engine. If you're serious about building a coaching or consulting business that actually scales, this episode will change how you think about growth forever.Key Takeaways:  1. The Power of Niching Down: Owen shares how choosing a tightly focused niche in residential construction allowed for faster results, better client success, and scalable systems.2. Coaching Models That Actually Scale: Learn the evolution from one-on-one to hybrid coaching—and why “speed to result” is the North Star metric in every model they’ve tested.3. Inside a $1.5M/Month Coaching Engine: Discover the 3-tier coaching structure, onboarding framework, and retention equation that power one of the most systemized coaching businesses around.4. Building a Community That Doesn’t Go Quiet: Owen explains how to curate high-value engagement, use peer dynamics, and leverage team rituals to make community the reason clients stay.5. Paid Traffic, Triage Calls & 66% Sales Conversions: Unpack the lead generation system, triage strategy, and two-step sales process that convert cold leads into committed clients—at scale.Connect with Owen Chambers:Website: https://theprofessionalbuilder.com/The Professional Builders Podcast: https://theprofessionalbuilder.com/podcasts/LinkedIn: https://nz.linkedin.com/in/owen-chambers-6b9575a4Company LinkedIn: https://nz.linkedin.com/company/the-professional-builderInstagram: https://www.instagram.com/theprofessionalbuilder/YouTube: https://www.youtube.com/channel/UCHSrXhI3NLF0OIObMonDkfgConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl shares how smart entrepreneurs are using both tech and team to scale faster, get more done, and eliminate bottlenecks without burning out. This episode is a masterclass in separating automation from innovation—and why doing so might be the most profitable shift your business makes this year.Key Takeaways:1. Redefining Automation: Why it's not about tools—but about you not doing it.2. Separating Innovation from Execution: Avoid the trap of overcomplicating before you simplify.4. AI as a Thought Partner: Use AI to think faster, not just do faster.5. Tactical vs. Strategic AI: How to stop creating content that does nothing and start driving real results.6. The Future of Work: What AI means for team size, productivity, and the rise of the one-person business.Ready to rethink how automation fits into your business? Listen to or watch the full episode now to learn how to scale smarter—with AI, team, and clarity of purpose.Connect with Carl Taylor:Website: https://automationagency.com/The Carl Show: https://www.carltaylor.com.au/podcasts/LinkedIn: https://au.linkedin.com/in/carltaylorauBooks: https://www.carltaylor.com.au/books/Instagram: https://www.instagram.com/CarlTaylor/#YouTube: https://www.youtube.com/@carl-taylorConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with problems when you start a business, connecting with customers, and making your business last. Learn why it's so important to see things from your customer's point of view and how to use failures to learn and grow. Brian's story will change how you think about "overnight success" and give you the push to keep going!Key Takeaways:1. The Myth of Instant Success2. From Inspiration to Reality: The Birth of UGG in America3. The Pivotal Shift: Understanding Your Target Audience4. Navigating Growth and Challenges5. The Entrepreneurial Mindset: Lessons in ResilienceReady to get inspired and learn what it really takes to build a brand? Listen to this episode to hear Brian Smith's amazing UGG boot story. Connect with Brian Smith:Website: https://briansmithspeaker.com/Birth of A Brand Book: https://briansmithspeaker.com/the-birth-of-a-brand/LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Instagram: https://www.instagram.com/briansmithugg/YouTube: https://www.youtube.com/@BrianSmithSpeakerConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn