Lean Marketing

In 'Lean Marketing', Allan Dib applies the lean movement principles to marketing, helping businesses achieve bigger results with less marketing effort.

The book addresses why many traditional marketing techniques are no longer effective and provides tools and tactics to build a structured, systemized marketing approach.

It emphasizes the importance of integrating marketing across all business functions, leveraging modern tools like CRM systems and AI, and creating a strong product-market fit.

Dib's approach is designed to eliminate wasteful, random marketing efforts and instead focus on simple, actionable steps that deliver immediate traction and measurable results.