The Staffing Playbook Podcast, Powered by YES The 1-Page Marketing Plan Your Marketing Director Needs
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Sep 5, 2025 Join seasoned marketing leader Matt Frisbie as he explores the transformative One-Page Marketing Plan framework. Discover how this simple approach enhances alignment between sales and marketing, making execution smoother and more effective. Matt unveils common pitfalls companies face, emphasizing the importance of customer experience. Dive into practical insights from workshops that spark creativity and engagement among teams. With real-world applications and case studies, this discussion highlights that sometimes, keeping it simple leads to remarkable results.
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Simplicity Drives Execution
- The One-Page Marketing Plan strips complexity so teams actually execute and stay aligned.
- Simplicity increases repeatable action and reduces friction between sales and marketing.
From Book To Transformative Workshop
- Matt turned the book into a 10-module curriculum for 50 sales and marketing people to build alignment.
- The group reached a unifying “goosebumps” moment around messaging that changed the organization.
Make Plans Short And Repeatable
- Keep marketing plans short so teams can actually finish and start initiatives.
- Repeat and rehearse the one-page message so the organization remembers and executes it.
