How Sales and Marketing Unity Accelerates Growth

We’re diving deep into one of the most powerful frameworks in marketing today — The 1-Page Marketing Plan by Allan Dib.
🎙️ The Staffing Playbook Podcast
Ep. 52 | The 1-Page Marketing Plan Your Marketing Director Needs
📅 Sept. 5th, 2025 | ⏰ 1:00 PM MDT
Joining us for this episode:
⭐ Matt Frisbie – Marketing leader & facilitator of 1-Page Marketing Plan workshops
⭐ Marc Webb – Marketing strategist with hands-on experience applying the framework
What we cover:
✅ The Origin Story – Why this framework has struck a chord with business leaders across industries
✅ The Big Idea – Why one page beats a binder full of theory
✅ The Framework – Breaking down the before, during, and after stages of the customer journey
✅ Common Missteps – Where most companies fail when building a marketing plan
✅ Execution vs. Theory – What makes this plan actually usable in the real world
✅ Workshop Insights – The alignment, “aha” moments, and breakthroughs that come from putting this into practice
✅ YES Case Study – Our own experience at Your Employment Solutions rolling out the 1-page plan
🎯 If you’ve ever felt overwhelmed by complex marketing plans or struggled to align sales and marketing on a single vision, this episode is a must-listen.
👉 Tune in, take notes, and see why sometimes less really is more.
#StaffingPlaybook #StaffingPodcast #MarketingStrategy #OnePageMarketingPlan #StaffingIndustry