#517
Mentioned in 34 episodes

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business and Life
Book • 2021
In this book, Rory Sutherland explores the art and science of creating magic in brands, business, and life.

He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft.

Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities.

The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions.

It also explores how these principles can be applied to various social aims beyond just selling products.

Mentioned by

Mentioned in 34 episodes

Recommended by
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Nir Eyal
as a great book on marketing.
7,253 snips
How to Stay Focused and Beat Distraction - Nir Eyal
Recommended by
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Nir Eyal
as a book that delves into the psychology of various experiences.
1,250 snips
Strategies for becoming less distracted and improving focus | Nir Eyal (author of Indistractable and Hooked)
Mentioned by
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Lenny Rachitsky
as
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Rory Sutherland
's book, highlighting his views on psychology in problem-solving.
740 snips
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Mentioned by
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Rory Sutherland
as a book that explores the power of psychology in marketing.
157 snips
Rory Sutherland on why marketing is the answer to economic growth
Recommended by
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Arielle Jackson
for its blend of behavioral science, psychology, and business.
115 snips
The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
Mentioned by
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Rory Sutherland
, describing his writing style and the publisher's reaction to it.
98 snips
Rory Sutherland | Talebian Thinking Applied To Marketing
Mentioned by
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Chris Williamson
as the author of a book about transport for humans.
80 snips
#548 - Tim Harford - Why Is Thinking Clearly So Difficult?
Mentioned by
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Neil Freeman
as containing an anecdote about improving airport experience.
78 snips
A Cereal Deal Worth $3B & Delta's Profit Forecast Means Travel is Back
Mencionado por
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Joan Roca
como un ejemplo de cómo la ignorancia puede ser buena para resolver problemas.
55 snips
K124. Marcos Urarte. Fórmulas empresariales
Mentioned by
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Michael Liebreich
as the author of the book, which is all about how to work with human psychology to achieve your goals in the market.
44 snips
Is It Ever OK to Promote Fossil Fuels? Ep186: Rory Sutherland
Mentioned by
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Paul Bloom
as a book offering insights into human nature from an advertising perspective.
33 snips
Paul Bloom on Psych, Psychology, and the Human Mind
Mentioned by the podcast host as one of
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Rory Sutherland
's books.
27 snips
'People will go nomadic' with advertising expert Rory Sutherland
Mentionné par
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Louis Grenier
comme une ressource pour la créativité.
23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by
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Connor Roland
as a fantastic book by a prominent behavioral economist and marketing expert.
23 snips
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
Erwähnt von
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Alexander Schatten
im Zusammenhang mit Narrow und Wide Context Problemen.
18 snips
090 – Unintended Consequences (Unerwartete Folgen)
Mentioned by
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Kyle Lacy
to illustrate that logic alone doesn't guarantee success in marketing, emphasizing the importance of illogical, creative approaches.
17 snips
E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
Mentioned by
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Jorge Arango
as a book that challenges conventional logic in decision-making.
15 snips
Beyond Data
Mentioned by
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Brendan Hufford
when discussing the importance of taking big swings in marketing and not relying solely on spreadsheets.
13 snips
The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

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