

#517
Mentioned in 34 episodes
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business and Life
Book • 2021
In this book, Rory Sutherland explores the art and science of creating magic in brands, business, and life.
He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft.
Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities.
The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions.
It also explores how these principles can be applied to various social aims beyond just selling products.
He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft.
Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities.
The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions.
It also explores how these principles can be applied to various social aims beyond just selling products.
Mentioned by

























Mentioned in 34 episodes
Recommended by 

as a great book on marketing.


Nir Eyal

7,253 snips
How to Stay Focused and Beat Distraction - Nir Eyal
Recommended by 

as a book that delves into the psychology of various experiences.


Nir Eyal

1,250 snips
Strategies for becoming less distracted and improving focus | Nir Eyal (author of Indistractable and Hooked)
Mentioned by 

as 

's book, highlighting his views on psychology in problem-solving.


Lenny Rachitsky


Rory Sutherland

740 snips
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Mentioned by 

as a book that explores the power of psychology in marketing.


Rory Sutherland

157 snips
Rory Sutherland on why marketing is the answer to economic growth
Recommended by ![undefined]()

for its blend of behavioral science, psychology, and business.

Arielle Jackson

115 snips
The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
Mentioned by 

, describing his writing style and the publisher's reaction to it.


Rory Sutherland

98 snips
Rory Sutherland | Talebian Thinking Applied To Marketing
Mentioned by 

as the author of a book about transport for humans.


Chris Williamson

80 snips
#548 - Tim Harford - Why Is Thinking Clearly So Difficult?
Mentioned by 

as containing an anecdote about improving airport experience.


Neil Freeman

78 snips
A Cereal Deal Worth $3B & Delta's Profit Forecast Means Travel is Back
Mencionado por ![undefined]()

como un ejemplo de cómo la ignorancia puede ser buena para resolver problemas.

Joan Roca

55 snips
K124. Marcos Urarte. Fórmulas empresariales
Mentioned by ![undefined]()

as the author of the book, which is all about how to work with human psychology to achieve your goals in the market.

Michael Liebreich

44 snips
Is It Ever OK to Promote Fossil Fuels? Ep186: Rory Sutherland
Mentioned as one of Richard and Michael's favorite books.

40 snips
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Mentioned by 

as a book offering insights into human nature from an advertising perspective.


Paul Bloom

33 snips
Paul Bloom on Psych, Psychology, and the Human Mind
Mentioned by the podcast host as one of 

's books.


Rory Sutherland

27 snips
'People will go nomadic' with advertising expert Rory Sutherland
Mentionné par 

comme une ressource pour la créativité.


Louis Grenier

23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by ![undefined]()

as a fantastic book by a prominent behavioral economist and marketing expert.

Connor Roland

23 snips
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
Mentioned by 

as a book on behavioral psychology.


Chris Williamson

20 snips
1) Chris Williamson - Self Development after Love Island, the Fitness Menopause, and Sobriety
Erwähnt von 

im Zusammenhang mit Narrow und Wide Context Problemen.


Alexander Schatten

18 snips
090 – Unintended Consequences (Unerwartete Folgen)
Mentioned by ![undefined]()

to illustrate that logic alone doesn't guarantee success in marketing, emphasizing the importance of illogical, creative approaches.

Kyle Lacy

17 snips
E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
Mentioned by 

as a book that challenges conventional logic in decision-making.


Jorge Arango

15 snips
Beyond Data
Mentioned by 

when discussing the importance of taking big swings in marketing and not relying solely on spreadsheets.


Brendan Hufford

13 snips
The Content Strategy Mistake Costing You Growth (with Brendan Hufford)