#275
Mentioned in 34 episodes
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business and Life
Book • 2021
In this book, Rory Sutherland explores the art and science of creating magic in brands, business, and life.
He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft.
Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities.
The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions.
It also explores how these principles can be applied to various social aims beyond just selling products.
He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft.
Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities.
The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions.
It also explores how these principles can be applied to various social aims beyond just selling products.
Mentioned by
Mentioned in 34 episodes
Mentioned by 
Lenny Rachitsky as 
Rory Sutherland 's book, highlighting his views on psychology in problem-solving.
Lenny Rachitsky as Rory Sutherland 's book, highlighting his views on psychology in problem-solving.
738 snips
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Mencionado por Joan Roca como un ejemplo de cómo la ignorancia puede ser buena para resolver problemas.
55 snips
K124. Marcos Urarte. Fórmulas empresariales
Mentioned by Michael Liebreich as the author of the book, which is all about how to work with human psychology to achieve your goals in the market.
44 snips
Is It Ever OK to Promote Fossil Fuels? Ep186: Rory Sutherland
Mentioned by 
Paul Bloom as a book offering insights into human nature from an advertising perspective.
Paul Bloom as a book offering insights into human nature from an advertising perspective.
33 snips
Paul Bloom on Psych, Psychology, and the Human Mind
Mentioned as one of Richard and Michael's favorite books.
31 snips
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Mentioned by Connor Roland as a fantastic book by a prominent behavioral economist and marketing expert.
23 snips
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
Mentioned by Kyle Lacy to illustrate that logic alone doesn't guarantee success in marketing, emphasizing the importance of illogical, creative approaches.
17 snips
E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
Mentioned by 
Brendan Hufford when discussing the importance of taking big swings in marketing and not relying solely on spreadsheets.
Brendan Hufford when discussing the importance of taking big swings in marketing and not relying solely on spreadsheets.
13 snips
The Content Strategy Mistake Costing You Growth (with Brendan Hufford)
