Ernie Svenson

Ernie Svenson, a small firm coaching consultant and former lawyer, shares his journey from law to consulting driven by a quest for authenticity and fulfillment. He emphasizes the importance of seeking help and the art of delegation to enhance productivity. Journaling practices like Morning Pages are discussed as tools for creativity and clarity. The conversation dives into the balance between emotion and logic in decision-making, encouraging self-reflection and personal growth while embracing the imperfections in early drafts of work.

Ernie Svenson, aka 'Ernie the attorney', discusses the evolution and dominance of PDFs, effective PDF annotation, secure PDF sharing, and the power of PDFs in publishing and technology. The chapter explores the history of scanning documents, software options for working with PDFs, the impact of iPads on document management, OCR software advancements, and the importance of bookmarks for efficient document navigation.